Von Restorff Effect: Contrasting Differences to Bring Emphasis

People remember noticeably different things better than common things -Hedwig Von Restorff Background Generally, we remember unique events better than normal ones. To create unique events, we can create a difference in context or a difference in experience. A difference in context is when something is different than the rest of its setting. For example, … Continue reading Von Restorff Effect: Contrasting Differences to Bring Emphasis

Symmetry

"Symmetry - elements with visual equivalence" BACKGROUND Symmetry, in our opinion, is one of the most influential design concepts out there. Our innate preference for symmetrical things has been long documented, and goes beyond just the scope of graphic design. Physicist Alan Lightman seems to sum it best: ‚ÄúSymmetry leads to economy, and nature, like … Continue reading Symmetry